Journal
Creative Process
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Write One Sentence About the Song Before You Make Anything Else
Before the cover, the bio or the first post, we write one sentence about the song. How it works and why it saves so many decisions.
Decide What the Single Looks Like Before You Shoot Anything
A look is a decision, not a mood. Three plain lines written before the shoot make the cover, the stills and the video look like the same release.
Behind the Scenes Is Not Leftover Footage
A shot list for the behind-the-scenes layer changed what we could actually use after a shoot, and taught us when spontaneity still earns its place.