Put It All Together in Your EPK

This is the last step. You now have every piece of a visual identity. The place where they come together, and where other people actually use them, is your EPK, the electronic press kit.

Photo: “Laptop in a coworking space” by Rawpixel Ltd, CC BY 2.0.

What you built

• Three words that describe the project
• A palette and two typefaces
• A wordmark in several versions
• A set of edited photos, each with a job
• Cover art that works small, in every format
• Aligned profiles, a style guide, templates and an organized folder

An EPK is where a stranger who has never heard of you finds all of that in two minutes.

What goes into it

• Short bio, plus a longer one for those who want it
• Photos: lead, wide, vertical, live, with the photographer credit
• Music: links to two or three tracks, starting with the strongest
• Video: one live or performance clip
• Wordmark files, dark and light
• Contact: one name, one email
• Links: profiles and website

It can be a page on your site or a well-organized shared folder with a clear first document. What matters is that it opens fast on a phone and that everything in it can be downloaded. We explain the thinking in An EPK Is Not a PDF, and its one-page sibling in The One-Sheet Isn’t a Short EPK.

The identity does quiet work here

A person who receives your EPK decides quickly whether this is a project that has its things in order. They rarely say so, but a consistent look across the photo, the cover, the bio page and the files is what gives that impression.

When every piece looks like it belongs to the same project, people assume the rest is taken care of too.

Make the “after” page

In step 3 you put everything your project showed on one page. Make that page again today, with the same list: profile pictures, banner, covers, grid, press photo, poster.

Put the two side by side. The difference between them is what you built.

Keep it alive

An identity is maintained more than it is finished. A light routine is enough:

• With every release: new banner, featured item, photos if needed
• Every few months: the private-window check from step 21
• Once a year: reread your three words and the style guide

What comes next

You can go a long way alone with these 30 steps. If you reach a point where you would like a partner to shape the identity, direct the photos or build the EPK with you, that is the work we do with artists, and you can see how we work.

Do this now

Build the after page. Then send your EPK link to one person you trust and ask them one question: “Is anything missing for you to say yes?”